Our Story
William’s Embrace was born from personal experience and a deep understanding of the pain that accompanies baby loss
We know how overwhelming those early moments can feel- the decisions, the silence, the sense of something missing. Our aim is to offer families something gentle and meaningful during a time when very little feels within their control.
Every family’s journey is different. Every loss is unique. We approach each family with care, respect, and the belief that every baby’s life- no matter how brief- deserves to be honoured.
Our Trustees
Danika
Founder and Trustee
“I am a Mother to my daughter Gwen, angel boy William and rainbow baby Bonnie. After we lost William I knew I wanted to start helping other families who were going through similar experiences to us.”
Sophia
Trustee
Sophia was one of the wonderful midwives who cared for us during our stay with William. Sophia is a passionate midwife who provides amazing care to all her families.
Joanne
Trustee
“Joanne has previously worked in maternity services as a midwife and has experience working with families who have experienced baby loss.
Our Values
Compassion
We lead with empathy in everything we do
Dignity
We take time, listen and act gently
Remembrance
We help ensure that every life is acknowledged and remembered
Testimonials
“Williams Embrace provided an exceptional service. From meeting Danika at the hospital with our special boy Otìs, to hand delivering his casting moulds to us at home. Danika is the most gentle soul you’ll ever meet, kind, caring, compassionate. She explained the casting procedure with care, and answered all the questions we had. She took good care of our boy during the casting & provided reassurance he would be in good hands.. and he was Otis passed at 21:06 … delivered at 22:02 and they still managed to get the most amazing, clear castings of our boy despite being their smallest baby yet for castings! The box the castings come home in is beautiful. We are very grateful for the Williams Embrace charity being able to provide us with such special castings at such a heartbreaking and difficult time. We love that we have something to treasure our Otis, and having something physical to remind us of all the perfect tiny details of him. They’ve really gone above and beyond, and everything was just perfect.
Thank you so much, for everything.”
— Samara, recipient of William’s Embrace casting service
“Williams Embrace gave us something truly priceless during the hardest time of our lives.
The lovely girls Danika and Sophia who helped make casts of our baby girl’s feet, hands, nose, and mouth gave us memories we will treasure forever. Their kindness, compassion, and gentleness meant so much to us during such a painful time.
Knowing that we will never get to touch those precious little parts of our beautiful girl again makes what they created even more special. They have given us something physical to hold onto, something deeply personal and full of love, that we can keep forever.
Their work is beyond meaningful it is a gift that grieving parents will cherish for a lifetime. We will be forever grateful to Williams Embrace for helping us preserve these precious memories of our beautiful daughter. We are truly blessed that we were a family that Williams Embrace were able to help🩷”
— Kacey, recipient of William’s Embrace casting service
Have you benefited from our service? We would love to hear from you!
Stories and images shared with us can feature on the website and social media. Please let us know if you would like us to include yours.